Dan Grubb · Fractional CMO for Home Services & Remodeling Companies

Build a steadier lead engine — without hiring a full-time marketing executive.

Marketing strategy and hands-on leadership for owner-led contractors, remodelers, and home service businesses that need better leads, clearer priorities, and someone to own the marketing plan.

Schedule a Free Assessment → Send an Inquiry →
Real Results. Real Growth.
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48x Return on Ad Spend
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4.8 Average Star Rating Achieved
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+220% Lead Conversion Lift
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+60% Year-over-Year Sales Growth

Results achieved across HVAC, home service, and local service businesses.

Beautiful home exterior
Trusted by Home Service & Remodeling Companies
HVAC Plumbing Electrical Roofing Remodeling Kitchen & Bath Decks & Outdoor ⋯ And More
Sound Familiar?

Turn More Leads Into Revenue Without Adding More Marketing Chaos

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Leads are inconsistent

Some months you're slammed. Others, crickets. There's no predictable pipeline.

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You've tried agencies — and wasted money

Generic firms that don't understand your industry burned your budget and disappeared.

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Your online presence doesn't reflect your quality

Word of mouth built your business, but digital is where customers look first now.

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No one owns marketing strategy

You're the owner — you can't also be the marketer. Something has to give.

You don't need another vendor. You need a partner.

A Fractional CMO sits inside your business — learning your team, your customers, your goals — and builds a marketing engine that actually works for a company your size.

Not a one-size-fits-all campaign. A real strategy, built specifically for you.

"I've spent 20 years helping businesses grow through marketing — including years inside the home services industry. I know this world."
Growth Levers We Focus On
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More Qualified Leads

SEO, Local Services Ads, Google Business Profile, paid media, referrals, and local partnerships.

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More 5-Star Reviews

Proven systems that consistently generate more reviews and boost local rankings.

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Higher Lead Conversion

Improve call handling, booking rates, website conversion, and sales processes.

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More Revenue from Existing Leads

Email, text, and CRM nurture campaigns that recover opportunities your competitors lose.

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Better Marketing ROI

Track every lead source and know exactly what's driving revenue and what to invest in.

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Stronger Local Brand Presence

Become the most trusted and recognized choice in your market.

Services

Fractional CMO.
Full Impact.

We act as your marketing partner and strategic leader — creating the plan, building the systems, and driving the results. Not an outside agency. Not a part-time consultant. A real marketing leader embedded in your business.

Book a Free Assessment →
Beautiful kitchen remodel
The Process

Simple to start. Built to last.

1

Discovery Call

30 minutes to understand your business, goals, and where marketing is breaking down.

2

Marketing Audit

We review your current digital presence, ads, and lead flow to find the gaps and opportunities.

3

Strategy & Roadmap

A clear 90-day plan with priorities, budget recommendations, and measurable goals.

4

Ongoing Partnership

Monthly retainer — embedded in your business, keeping things moving, adjusting strategy as you grow.

Sample Growth Story

What focused marketing leadership can unlock.

A practical example from local home services: clearer tracking, stronger lead follow-up, better review generation, and smarter media decisions working together instead of operating in silos.

HVAC / Home Services

From scattered marketing activity to a measurable growth engine.

48xReturn on ad spend
+220%Lead conversion lift
+60%Year-over-year sales growth
  • Improved lead-source tracking so budget decisions were based on revenue, not guesswork.
  • Built stronger review and reputation systems to increase trust before the first call.
  • Aligned website, ads, local listings, and follow-up around higher-quality opportunities.
  • Created clearer reporting so ownership could see what was working and what needed to change.
Dan Grubb
20+ Years in marketing
About Groundwork Growth Partners

Senior marketing leadership — without the senior salary.

I'm Dan Grubb, founder of Groundwork Growth Partners. I've spent over 14 years leading marketing inside the home remodeling industry — not as an outside consultant, but embedded in the business, living the same seasonal swings, referral cycles, and customer expectations you deal with every day.

As a Fractional CMO, I bring that experience to owner-led home service and remodeling companies that need a real marketing leader driving real results — without the overhead of a full-time hire.

Based in Northern Virginia, working with clients remotely across the country.

20+ years of marketing leadership in home services & remodeling
Deep home services & remodeling industry experience
Best fit for owner-led home service & remodeling businesses seeking strategic marketing leadership
Results-focused, transparent, no fluff
Ready to Grow?

Let's find out if we're a good fit.

A 30-minute call costs nothing. If I can help you, I'll tell you exactly how. If not, I'll tell you that too.

Schedule a Free Assessment Send an Inquiry
Get Started

Schedule an assessment or send a quick inquiry.

Ready to talk now? Book a free 30-minute Growth Assessment. Not ready to schedule yet? Send a quick message and I’ll follow up.

Send a quick inquiry

Have a question, want to share a little more context, or not ready to book yet? Use the form below and I’ll get back to you.

This form opens your email app to send the inquiry to dan@groundworkgrowthpartners.com.

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Schedule a free Growth Assessment

Prefer to talk it through? Book a no-cost 30-minute call and we’ll identify your biggest opportunities, bottlenecks, and next steps.

  • Review current lead generation opportunities
  • Identify conversion and follow-up bottlenecks
  • Discuss reputation, reviews, CRM, and reporting
  • Prioritize the highest-impact actions for the next 90 days
Schedule My Free Assessment →

Prefer email? Send a note directly to dan@groundworkgrowthpartners.com.